Biogena
Solutions
CRM Software, ERP Software
Branches
Trade
Topics
Automatisierung, Datenqualität, Customer Experience
The challenges
Biogena faces the challenge of further intensifying its customer proximity and optimising processes accordingly. At the same time, sustainable growth requires the targeted acquisition of new customers and the strengthening of existing relationships. The efficient management of large volumes of data plays a decisive role in this, in order to utilise relevant information in a targeted manner.
Solution
The networking of digital solutions enables Biogena to align its strategic focus on the customer and efficiently strengthen internal company processes. The networked systems support the realisation of goals and create space for strategic management, while the seamless communication of the systems enables the use of digitalisation potential and the effortless processing of large amounts of customer data. Despite the new normality, the ERP modernisation project was implemented successfully and completely digitally.
About Biogena
Biogena develops, produces and markets high-quality micronutrient products based on the pure substance principle. The Austrian family business stands for knowledge, product quality and responsibility. With over 10,000 partner doctors, therapists, researchers and raw material manufacturers, Biogena is at the cutting edge of science and at the same time on the trail of ancient knowledge.
Download success story now(neues Fenster)
"Euphoria! That was the feeling when the concept worked in practice. What sounds so theoretical in marketing automation now gives me the freedom I need to concentrate on the exciting strategic issues."