Mastering customer data - data quality
While data management refers to the processing of data in a system, data quality is concerned with the completeness and accuracy of data records and attributes.
Data-driven marketing at the cutting edge
Gain valuable insights into customer behaviour and control your marketing measures based on data for maximum efficiency. This not only saves you time, but also brings your company and your target group closer together in a completely new way - for sustainable success and growth.
Areas of application
All customer data in one central platform
With the innovative Microsoft platform, you can bundle all customer data in real-time profiles and gain valuable insights into the touchpoint behaviour of your target group. By intelligently analysing customer feedback and interests, you gain precise, data-driven insights for an optimal marketing strategy. This virtually eliminates the need for tedious manual data preparation - efficiently, quickly and reliably.
Precise target group segmentation
Utilise the power of up-to-date data and expandable queries for targeted target group segmentation - simply at the touch of a button. Through intelligent analysis and selective targeting with the right content, you can increase your sales and optimise your marketing strategy. Thanks to artificial intelligence (AI), customer requirements can be accurately predicted so that you can create personalised experiences and build long-term customer loyalty.
More sales with targeted email marketing
Bring your e-mail marketing up to date with the latest technology! Create appealing designs with recognition value that perfectly match your corporate identity. Thanks to detailed 360° customer profiles, you enable precise segmentation - from the first interaction to the final purchase. Our tried-and-tested NAVAX strategy has been proven to increase email sales by over 10 %.
Secure marketing thanks to GDPR compliance
With Microsoft Dynamics, you can rely on data protection-compliant email marketing that fulfils the requirements of the GDPR. This allows you to gain the trust of your customers, avoid legal risks and still effectively increase your sales. Transparent and secure data processing allows you to create long-term customer loyalty and maximise the success of your campaigns - without compromising on data protection and efficiency.
Your advantages at a glance
- 0%Time savings in the development of customer contact processes
- 0%Return on investment (ROI) over three years
- 0%Improvement of the conversion rate per customer contact history
New introduction: Fast implementation with a fixed cost framework
We have preconfigured modular best practice packages for you for the ideal start. These are based on the experience of our successful customer projects and are designed in such a way that they are ready for operational use within a very short time. The basis is the Masterdata Hero Package, which harmonises your data and enables the creation of 360° profiles for all your contacts.
New introduction: Fast implementation with a fixed cost framework
Thanks to the 360° insight into customer interest and activity, the CX Sales Growth Package allows you to optimise the sales pipeline. Options for evaluating your sales opportunities provide realistic estimates of sales potential and derive their relevance and the best timing for your sales activities.
New introduction: Fast implementation with a fixed cost framework
One of the main components in the CX Marketing Revolution Package brings your email presence up to the state of the art. This allows you to create designs with recognition value based on your corporate identity and derive meaningful KPIs to control your marketing measures.
Insights
Customer is king
Delight your customers with quick answers to their questions and solve problems quickly. Provide a personalised experience to strengthen the relationship with your customers.
Companies that trust us
Our client list includes many renowned companies that rely on our expertise and services. We see it as our task to support companies in their successful operations, to recognise cost savings in processes and to find the optimum solution for the customer. Customer focus is therefore the primary motive for our actions.
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