RTL AdAlliance
We combine marketing and sales for the international advertising marketer.
Solutions
CRM Software
Branches
Professional Services
Topics
Automatisierung, Datenqualität, Customer Experience
The challenges
The faulty interface connection to the previous marketing automation software meant that target group segmentation had to be carried out by three different people, which significantly impaired efficiency. In addition, the lack of usability made data cleansing and the elimination of outdated customer data and duplicates more difficult, which significantly impaired data quality. As a result, errors occurred when sending out customer mailings, as these were sometimes sent to the same person multiple times, which had a negative impact on the customer experience.
Solution
A CRM change enables time savings of 83%, as the intuitive system and centralised data management significantly speed up segment creation by one person, even as a one-off task for dynamic segments. The user-friendly interface also facilitates the regular maintenance of customer data, which increases data quality. A standardised database and targeted marketing automation optimise the sending and evaluation of mailings, which further increases efficiency.
About RTL AdAlliance
The international advertising marketer RTL AdAlliance, a subsidiary of RTL Group, brings together premium content publishers under one roof with the aim of helping international brands reach their European target groups. Combining the most successful broadcast, publishing, and adtech companies in Europe, RTL AdAlliance offers advertisers access to more than 100 TV channels, 350 print media outlets, and 5,000 premium websites—with over 150 million daily TV viewers and more than 4 billion online ad impressions per month from a single source—and thus unrivaled reach both within and outside Europe.
Worldwide, 250 sales experts, including numerous in Austria, guarantee dedicated support for internationally successful advertising campaigns. Advertising customers gain access to high-quality, brand-safe inventory that reaches only the most active target groups. RTL AdAlliance also provides the media world with the latest insights and innovative study results.
Thanks to the use of intelligent and simple marketing strategies, adtech solutions, and special expertise in the media sales segment, publishers are able to make better use of their premium offerings. RTL AdAlliance has its headquarters in Luxembourg and Hamburg and is represented throughout Europe and North America, with its largest sales unit located in Vienna.
"Due to our modern focus on cross-media communication, it was urgently necessary to manage and track our customer and partner communication across all channels. In NAVAX, we have found a partner who understands us and can respond to our requirements, needs and wishes in the best possible way. Thanks to their extensive industry experience and CX packages, we were able to save valuable time and start implementation immediately without a planning phase. After just four months, we were delighted to press the "go-live" button and have been working with the new CRM on a daily basis ever since. The system makes our work much easier and collaboration with other departments has also improved noticeably."