Legal aspects of the EU AI Act for Sales & Marketing | On-Demand
AI is revolutionising sales and marketing - but how do you stay legally compliant? In this keynote speech, Carina Zehetmeier, lawyer and AI expert, will show you how to avoid risks and use AI responsibly - in a practical, understandable way and with specific recommendations for action.
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What you can expect
AI in marketing has long been part of everyday life - but the legal rules of the game have changed fundamentally. Carina Zehetmeier shows what the EU AI Act means for companies, what risks such as hallucinations, biases and deepfakes threaten and gives clear recommendations for compliance and safe AI use.
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