Legal aspects of the EU AI Act for Sales & Marketing | On-Demand
AI is revolutionizing sales and marketing—but how can you remain legally compliant? In this keynote speech, Carina Zehetmeier, award winner, AI entrepreneur, and founder of PaiperOne, shows you how to avoid risks and use AI responsibly—in a practical, understandable way and with concrete recommendations for action.
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What you can expect
In her presentation, Carina Zehetmaier provides clear recommendations for action: establish a code of conduct and governance structures, comply with labeling requirements, use technical checks such as reverse searches, and, above all, train employees, as they are the most important asset for responsible innovation. Her conclusion: “The future doesn't just happen; we actively shape it.”
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