Digital transformation
Digital transformation is too often mistakenly equated with technology alone, with less focus on the ability of that technology to improve business functions. Unlike the implementation of a single piece of software such as ERP or CRM, digital transformation is the process of completely digitising your business processes, the way you work and even the way you think. Digital transformation gives your company the opportunity to redesign the organisation, modernise business processes and employee collaboration, improve your products and services and put your customers at the heart of everything you do.
Customers have the power
In today's world, customers have the say. The transparency of the internet means they can switch to an alternative provider with just a few clicks. Today's customers also have huge expectations around issues such as proactivity, transparency, agility, clarity and quality. The pressure to provide a good customer experience is even higher because any mistake or bad experience can be quickly communicated to the public via social media and review websites.
For any company that puts its existing and potential customers and prospects at the heart of the organisation, modernising business processes and renewing the internal mindset is nothing less than a crucial step towards securing a healthy future!
Replace outdated processes with new ones
However, the number one fail factor in digital transformation projects is the complete transfer of your existing business processes, outdated reporting, inadequate data and encrusted mindset from an on-premise solution to the cloud. Continuing to use old processes and mindsets after deciding to digitise is like pouring old wine into new bottles. Companies that choose this scenario run the risk of wasting their time, budget, energy and momentum.
The factors for a successful transformation
The success of digital transformation projects starts in the boardroom and not in your IT department!
Some of the key success factors for a transformation are a clear vision, real management commitment, time and budget for organisational change and good communication.
If you think that digital transformation is "just another IT project", you need to take action. Let yourself be inspired. Read books. Attend workshops. And make sure your top management is fully involved!
It is certainly better to gain these insights before the start of your project than when the project has already failed.
Our conclusion
Digital transformation requires more than just technology - it means a fundamental change in business processes, mindsets and customer focus in order to be successful in the long term.
Digital transformation is more than just technology - it is a process, a change. If you want to master it, start at the top and get everyone on board. A continuous exchange and increase in knowledge is essential for this. If possible, get the support of experts and benefit from their experience.
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