The future of email marketing
Email marketing is still one of the most relevant areas in online marketing. The question that inevitably arises for every marketing manager: How do I stand out from the competition and how exactly does my newsletter go down well with my target group without being perceived as spam?
Effort vs. benefit
Using newsletter marketing successfully in your company. We can immediately allay the fears of marketing managers at the thought of the additional effort involved, which we are already feeling as we write these lines. Once well thought out, planned and set up, a newsletter is a useful addition to your marketing measures and strengthens relationships with your customers in the long term.
And how does it work?
In the CRM system, you can go through all the necessary steps for your newsletter and thus establish the future of your e-mail marketing. You can divide your customer base into different target groups and create segments that you can send to - because not every newsletter you want to send out will be suitable for all your customers.
With email templates that you create in your company's corporate design, you reduce the time and effort required for each mailing. Once created with drag & drop, these templates can be reused and you only need to change the text and images for each new newsletter. With dynamic content blocks, parts of a newsletter can also be used in several mailings and utilised across target groups. Don't worry - you don't need any programming skills to create the templates. However, if you do have HTML knowledge, you can of course use it to your heart's content in the additional HTML editor.
What happens next?
Of course, there is also the option to personalise the salutation of your contacts. With just a few clicks, you can define how the salutation should be composed from your customer data from the CRM system. You can also set this for each email depending on the target group.
Once sent, the CRM softwarealso supports you in reporting. With just one click, you can see how many of the sent newsletters were delivered, how many were opened and how many of the links were actually clicked. You can also see whether and how many people have forwarded your newsletter and how many leads were generated by the email - for example, if the recipient clicks on the link to a landing page and fills out a form. You can view these and more KPIs for each newsletter sent. You also have these insights at contact level for each contact sent. This allows you to measure and report on your email marketing measures immediately.
NAVAX CX tips for successful email marketing
- What's the point? Focus on the benefits for the target group.
- The length is important - if you have too many content blocks in the newsletter, it won't be read.
- Get to the point - don't underestimate the relevance of the subject line (note: 40 characters)
- And action! Don't forget the right call-to-actions and place them clearly visible.
- #Covfefe - pay attention to spelling and proofread thoroughly together with colleagues.
- The law is the law. Include your company's address and a link to subscribe/unsubscribe to the newsletter in every mailing.
- No spam! Find relevant content for the target group.
Our conclusion
Email marketing remains a central component of online marketing - but to stand out from the competition, you need a well thought-out strategy. With a CRM system, newsletters can be efficiently planned, personalised and evaluated.
Email marketing is still an important part of online marketing. Companies often only see the effort involved in creating a newsletter. With a suitable CRM solution, however, you can save time and effort and concentrate fully on creating a newsletter that generates added value, reaches your target group and strengthens customer loyalty.
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