Long-term success in B2B marketing with customer experience
The digital age opens up unprecedented optimisation potential with marketing automation tools. If used correctly, a positive purchase decision can be made before direct sales contact is made, as 70-80% of the customer journey is already complete before this contact is even made. Customer experience solutions offer you every opportunity to centralise your market-oriented activities and accelerate processes.
B2B marketing: the customer journey in the buying centre
Customer journeys are as individual as the people who go through them. Even if the different phases of the individual journeys are structured similarly, there is a significant peculiarity in the B2B sector with special requirements for marketers.
Typical customers of B2B providers make their purchasing decisions in the buying centre. So if you want to define buyer personas for a sophisticated B2B marketing strategy, the persona of a company usually consists of several decision-makers. These should be addressed individually, but also as a group along the customer journey. The purchase decision is ultimately made together in the buying centre.
The recipe for successful B2B marketing is therefore not a single measure, but a well-thought-out overall strategy with differentiated operational measures. Adapted to the overall construct of individual human emotionality and business reality in the buying centre, these measures lead to guaranteed success. In this way, you can utilise the right channels and arouse the interest of the target group.
Does that seem too complex? Marketeers are armed - the digital age provides support with a wide range of marketing automation options! Smart NAVAX packages, which are selected sensibly depending on the situation in the company, enable a step-by-step approach to this topic and guarantee long-term success.
Powerful tools for powerful marketers like you!
Do you want to increase your marketing performance and at the same time make the results of your work transparent?
The operational approach, taking all necessities into account, is demanding. In addition, people in B2C are constantly spoilt by direct contact. As if by magic, the information they receive is suddenly tailored precisely to their individual areas of interest. It is therefore not far-fetched to expect the same in everyday professional life. Anyone who has to make the right professional decision for a purchase wants to do this as efficiently as possible and at the same time optimise the result for their company.
As a solution provider in the B2B sector, the digital age holds an enormous trump card when it comes to being there at exactly the right time and magically appearing on the radar of purchasing decision-makers:
Marketing automation solutions are now so potent that you as a marketeer can invest your creativity to the full in the right strategies. The tools keep your back free with automated processes. At the same time, efficient lead nurturing optimally supports future customers in the evaluation process.
Your recipe for achieving your goals
Smart NAVAX packages, which are selected sensibly depending on the situation in the company, enable a step-by-step approach to this topic and guarantee long-term success.
Marketing automation enables you to address the right target group, in the right channel and with the right content. This allows you to achieve your marketing goals efficiently. You can manage campaigns across all channels with one platform.
Complex markets in the B2B sector often have purchasing decision-makers who are not also the users of your product. This makes it difficult to define target groups. However, each person in the buying centre can easily be provided with tailored information and content with the support of suitable tools.
Cloud-based systems also make the most important information and processes visible to everyone in your team at a glance. This means it is no longer a trick to know when a customer is at which point in the customer journey. Potential customers are converted into leads with ease. Sales can then focus directly on the most likely prospects.
Marketing automation in combination with CRM software is an unbeatable team. Data is analysed, the customer journey is visualised and success is evaluated. All of this improves the customer experience - right through to customer service and customer loyalty.
The tried-and-tested NAVAX CX solutions can also be customised precisely to your needs in order to maximise output.
Our conclusion
Marketing automation helps to effectively utilise relevant channels for your target group, nurture interested parties and focus sales on qualified leads.
Marketing automation tools have the power to free you from repetitive or operational tasks so that you can focus on the right strategy to maximise business success.
This might also interest you
Invest time in building up your knowledge. This will put you in a stronger position for the future. Our webinars are also available on-demand - whatever suits you best.
