A holistic approach to digitalisation - Part 2
The realisation of successful digitalisation projects with the aim of seamless company-wide compatibility and cross-location networking of IT systems is one of the most important success factors in the digital transformation. The move to the cloud is an indispensable basic technology that will achieve a further upturn of 35% in 2021 (Forrester). We are happy to share with you why we rely on sustainable platform providers and what advantages we see in them.
Why are Microsoft Business Applications the answer for us?
The value chain of your company shows a familiar, similar picture, depending on size and industry:
Company processes can be found in every single field of this graphic. Many of them are still analogue, some of them are already digitalised. The potential for optimisation increases with the increasing availability of digital technologies. And as with the example of customer experience below, increasing the level of digitalisation can be used as a competitive advantage right now. In a few years' time, it will no longer be possible to compete without a certain level of digitalisation.
It's high time!
Example: Customer experience
By 2024, personalisation in communication will be a must-have. Those who invest in the digitalisation of their customer experience processes now can still secure a competitive advantage.
Marketing and sales are a good example of how digitalisation is no longer an option, yet good employees remain the most important asset. Digital information behaviour is becoming increasingly powerful. When a salesperson makes contact with a prospective customer for the first time, they often already know more details about the products and purchase options than the salesperson themselves.
The decisive factor is and remains the customer's trust and positive emotions when they make a purchase with which they are satisfied. With this background knowledge, the digital communication process before the initial contact with the salesperson or a concrete purchase intention in the online shop must be perfectly aligned with the digital journey that the customer will have behind them. And this is where digital customer experience systems come into play. Depending on the business area, these can identify customer needs at an early stage and provide them to individual people at exactly the right time. This includes the systematic storage of customer data and its analytical utilisation with regard to marketing and sales processes. To ensure that the customer feels personally well looked after, is satisfied with the provider they trust and remains a regular customer for many years, both the marketing team and the sales team know how to address them in an interesting way. No matter which employee gets in touch with a customer, a 360° customer profile in the background ensures that concerns never have to be explained twice.
In our view, Microsoft is the best technology provider for your future business success. We have summarised for you here why we think so:
- Fast implementation, easy maintenance, high agility & user-friendliness together with cost savings.
- Thanks to its broad product portfolio, Microsoft is the only provider on the market that can serve all business areas. All software components can be seamlessly connected with each other.
- The solutions serve everything the IT heart desires:
- Solutions for all end devices
- A substantial infrastructure
- databases
- Frameworks across all programming languages
- Enterprise applications in all business areas
- Standardised interfaces for integrations
- Future security
Start-up support for cost-effective cloud solutions and risk avoidance through compatibility with on-premise. Anyone who wants to gradually switch from local installations to the cloud can do so easily with Microsoft. All products can be synchronised with each other, even if a solution is already set up in the cloud and a proven solution is still being used on-premise. Microsoft users can also switch between technologies as their business grows without the need for retraining. The integrability is also reflected in the pricing, as licence models can be continuously optimised for individual system landscapes.
#TeamNAVAX is happy to support you in utilising all the advantages of Microsoft solutions. This means you can rely on a manufacturer that is sustainable thanks to the ongoing integration of new technologies and can offer you the best possible pricing for holistic system landscapes.
Higher availability of resources on the labour market at lower costs The use of .NET and Microsoft's partner strategy make it easier for companies that rely on Microsoft software to procure labour.
Our conclusion
With the right technology and Microsoft Business Applications, you can achieve holistic digitalisation that guarantees agility, efficiency and future-proofing.
A good basic technology combined with a strong partner for conceptualisation and implementation are two forces that can never be as successful without each other as when used together in a targeted manner.
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