Conversion and conversion rates
A high conversion rate makes marketing and sales hearts beat faster. Conversion means turning high-quality leads into customers - the more the better, of course. This is precisely where a process-orientated CRM system provides sustainable support along the customer journey.
From lead to real sales opportunity
The most exciting marketing activities for lead generation are useless if no attention is paid to ensuring that these leads also have a chance of closing a sale. Getting real sales opportunities from leads is often a challenge. The key is to maintain an overview and systematically track which activities can be converted into how many leads and further deals. With a suitable CRM solution, you can track and analyse exactly how many leads have been generated via the web, social media or newsletters.
From lead to conversion
But how many sales opportunities actually turn into deals?
Tracking how quickly sales opportunities develop helps your sales team to focus on the most profitable opportunities instead of chasing weak leads and wasting time. Convince your customers and increase trust to convince them to buy faster.
Overview, profitability, trust - this is exactly what you achieve when you record all information about the customer, their needs and the people involved in the CRM system. Shine with expertise, show attention and convince the customer that you understand them and can offer exactly the right solution to their problems.
CRM software not only gives you complete transparency about the sales pipeline, but also helps your sales staff to prioritise their sales opportunities quickly and easily with various scores and to effectively close your leads. This means that nothing stands in the way of a high conversion rate.
Our conclusion
A process-orientated CRM system increases the conversion rate by efficiently converting leads into customers. It ensures transparency, optimises sales processes and helps to make targeted use of profitable sales opportunities.
With a suitable CRM system, you can not only save valuable resources, such as time spent on data maintenance, but also offer your customers exactly what they want. This is how you turn leads into satisfied customers.
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