GDPR as a competitive advantage
The EU's General Data Protection Regulation (GDPR) has been on everyone's lips since May 2018 and has also caused quite a stir in Austria. As the regulation affects every company, it still raises questions on a daily basis. In some cases, however, new and adapted strategies and processes are necessary so that you can continue to address and support your customers in a good and meaningful way.
How do you deal with this?
In times of rapid digitalisation and data-driven processes, conscientious handling of information is essential, even without the GDPR. Due to rapid growth or mergers, data can be stored in a wide variety of places and it is easy to lose track. Be it in countless Excel lists, handwritten notes, more or less modern databases or a CRM system.
It always makes sense to keep everything organised and have a good overview of the data you manage. In addition, careful handling of customer data, along with the added bonus of being GDPR-compliant, always brings business benefits. With clean and reliable data, better decisions and targeted measures can be taken. With detailed customer knowledge and efficient marketing measures, you create a good basis for successful customer management and thus higher added value in your company.
Take a positive view
The customer is certainly also at the centre of your business. Increasing their trust and transparency and at the same time optimising the customer approach can only bring advantages for a company. After all, it's about the customer's experience with your company - and this should be positive in order to establish a successful and sustainable customer relationship. If you make the purchase decision easier for your customer with GDPR compliance and provide them with more relevant and interesting content that they also consume, you will achieve your goal.
How do we get there?
Dealing with the topic may be somewhat tedious and time-consuming, but it can also be fun and lead to several aha moments and there is no way around it anyway. Together with our cooperation partner VMCON OG, you can find your way through the GDPR jungle. With its certified data protection officers and certified data protection auditors, VMCON offers customised and, above all, humorous support. VMCON supports you with as little effort as possible with issues relating to data protection in your company, but also offers training (on-site or online) and thus gives you a competitive advantage that can be measured very soon.
On request, VMCON can also act as an external data protection officer or as a data protection coordinator to manage the tasks and activities in your company. If you have already implemented a lot of data protection measures yourself, a mini-audit is a good option - with little effort, this audit gives you a good overview of where you stand, combined with a concise to-do list. There are also "all-round carefree" support packages: Thoughts about outstanding data protection issues no longer take up valuable time - so that you can be successful and legally compliant at the same time.
What does this have to do with your CRM?
A well-thought-out sales and marketing strategy is not about sending out random messages and literally shouting at customers by showering them with unfiltered information about your products or services. The focus should always be on well thought-out messages to a specific target group. This means: concentrate on your contacts who would like to hear from you.
With a CRM system such as Microsoft Dynamics 365, your data storage is automatically GDPR-compliant. Integrating fields such as the purpose of use or the deletion period is not a major effort and everything is stored centrally. In the event of a request for information, you can also create a report with just a few clicks. This means you can quickly and easily comply with the legal deadlines for requests for information. In addition, your CRM solution supports you with automatic data anonymisation and data deletion without affecting any processes.
Together with our partner VMCON, we can optimally support you in making your data GDPR-compliant and introducing a suitable CRM solution if required.
Our conclusion
Data protection laws are not only a legal requirement, but also an opportunity to gain the trust of your customers and ensure long-term success.
With GDPR-compliant data management, you can make both your life and that of your customers easier. You manage valuable customer data that enables you to address your customers in a needs-based manner and strengthen your loyalty, while your customers can be sure that their data is safe with you.
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