Online enquiries about leads
Many companies do not respond or respond late to enquiries they receive via the website or by email. This not only means lost opportunities, but also lost working time.
They have most likely lost a potential customer and at the same time discredited the work of the marketing department. The company also has to live with a loss of image. "They didn't even respond to my enquiry" is certainly not something you want to hear about your own company.
Social Media
But it's not just enquiries on your own website that are important for your company. What about social media? Are enquiries from LinkedIn, Facebook or Xing answered in good time? And how do you deal with new contacts?
This is where negative experiences from users - "My device isn't working again!" - can be turned into positive ones by helping the customer out of their misery. Listening and reacting in good time is the key here - keyword: social listening.
Integration through a CRM system
We recommend using a CRM system such as Microsoft Dynamics 365 to organise and keep track of all the enquiries you receive every day via various channels. How exactly this process works must of course always be considered individually for your company.
From enquiry to lead with the help of the right CRM solution
On the one hand, CRM software makes it possible to send enquiries directly to the responsible employee on the website, and on the other hand, the interested party also receives an automatic response to their enquiry. This lets the customer know that their enquiry has been received and has not disappeared into the depths of a mailbox.
With a customised CRM solution, you will be able to respond to enquiries in the best possible way in future and will not be one of the 50% of enquiries that come to nothing.
If you want to effectively convert your enquiries into leads, use your employees' time effectively and start a positive customer journey, then get in touch with us. We also assure you that you will get a response.
Our conclusion
Responding quickly and effectively to online enquiries is crucial in order not to lose potential customers and to maintain the company's image.
To successfully convert online enquiries into leads, you need to respond quickly. Both on social media and via your own channels, such as your website. With a suitable CRM solution, you can support your employees in responding quickly and effectively and ensure that no valuable data is lost.
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